Mercedes-Benz Places by Binghatti

Developer Sales
Mercedes-Benz Places by Binghatti
£1,825,120
Mercedes-Benz Places | Binghatti, a pioneering collaboration between Binghatti Developers and luxury automaker Mercedes-Benz, is a 71-storey hyper-tower in Downtown Dubai, the world’s first Mercedes-Benz branded residence. Launched in January 2024 with a valuation of AED 2.7 billion, it offers 150 exclusive apartments and penthouses, targeting completion in Q4 2026. Featuring freehold ownership, UAE 10-year Golden Visa eligibility, and a sleek elliptical façade inspired by Mercedes-Benz’s Sensual Purity philosophy, it aligns with Dubai’s Vision 2021 to draw USD 130 billion in FDI by 2030. With 50% of units sold in 24 hours at AED 1.35 billion, per khaleejtimes.com, this iconic project attracts global elites seeking prestige, panoramic Burj Khalifa views, and high returns in Dubai’s luxury hub.
Development overview
Mercedes-Benz Places | Binghatti, located in Downtown Dubai’s skyline, is a 341-metre (1,119 ft) tower developed by Binghatti Properties in partnership with Mercedes-Benz. Valued at AED 2.7 billion, construction began in December 2023, with handover projected for Q4 2026, per Binghatti’s 2025 Q1 update. The tower (5B+G+5P+71+R) houses 150 units—2 to 4-bedroom apartments and 4 to 5-bedroom penthouses—designed by Silver Stone Engineering Consultants and built by Granada Europe Engineering, per propsearch.ae. It targets Dubai’s 7 million annual visitors and Downtown’s 6% ROI, per Dubai Statistics Centre 2024. With phase one sold out, including high-profile buyers, per newsfilecorp.com, it redefines luxury living near Burj Khalifa and Dubai Mall.
Residence Specifications
Units range from 1,837 to 18,105 square feet (171–1,682 sq m), with 2-bedroom apartments at 1,837–2,500 sq ft, 3-bedroom at 3,000–4,500 sq ft, 4-bedroom at 5,000–6,194 sq ft, and penthouses up to 18,105 sq ft, per binghatti.com. Interiors, inspired by Mercedes-Benz’s Vision EQXX and Concept CLA Class, feature marble, wood, and chrome accents, with private pools, family lounges, and panoramic views of Burj Khalifa and Dubai Canal, per newsroom.mercedes-benz.com. Penthouses include private elevators, massage rooms, saunas, and gyms. Smart home systems enable automated lighting, climate, and security, meeting 80% of buyers’ tech demands, per JLL 2024. Branded units command 15-30% price premiums and sell 70% faster, per CBRE 2025. Furnished or unfurnished options are available.
Amenities
Spanning 15,000 square metres, amenities include a 360-degree sky infinity pool, a spa with sauna and steam rooms, a gym with smart equipment, a sky lounge, and concierge services, per binghatti.com. Additional features comprise valet parking, EV charging stations, a private members’ club, and dining venues with Burj Khalifa views, per opr.ae. Parking offers 3–10 spaces per unit across five basements, per propsearch.ae. Residents access Dubai Mall (5 minutes) and Dubai Opera (500,000 visitors yearly), aligning with 85% of buyers’ luxury demands, per Knight Frank 2024. Mixed-use facilities, including restaurants and wellness zones, enhance the hotel-style experience, per newsfilecorp.com.
Community Benefits
Downtown Dubai, hosting 7 million visitors yearly, per Dubai Statistics Centre 2024, is a global tourism hub. Mercedes-Benz Places is 5 minutes from Burj Khalifa and Dubai Mall, 10 minutes from Dubai International Airport (90 million passengers in 2024), and 15 minutes from Dubai Marina. Sheikh Zayed and Financial Centre Roads connect to Business Bay Metro Station (10 minutes). Families reach Dubai International School (7 km) and Burjeel Hospital (10 km). Landmarks like Dubai Fountain (1 km, 6.7 million visitors) and Ras Al Khor Wildlife Sanctuary (15 minutes) enrich lifestyles. Downtown’s 50% tourism growth since 2020, per Dubai Tourism, and canal breezes cooling temperatures by 1–2°C, per Dubai Municipality, boost livability in Dubai’s 25–40°C climate.
Ownership Advantages
Dubai’s 2002 freehold laws allow 100% foreign ownership, with 50% of Downtown buyers international, per JLL 2024. Units above AED 2 million qualify for the 10-year Golden Visa, per UAE Immigration 2025. No income or capital gains taxes save 20-30% versus London, per PwC 2025. A 70/30 payment plan (20% down, 50% during construction, 30% on handover) with a AED 200,000 deposit and resale after 30% payment offer flexibility, per binghatti.com. RERA-regulated escrow accounts secure funds, with 60% of buyers valuing protection, per Savills 2024. Yields reach 6-8%, driven by 80% occupancy, per JLL 2024.
Alignment with Market Trends
Dubai’s luxury market grew 10% in 2024, with USD 40 billion in FDI, per Dubai Statistics Centre. Downtown Dubai’s 6-8% rental yields and 7-10% capital growth through 2030, per CBRE 2025, stem from a 3% vacancy rate and 4,000-unit luxury shortage. Expatriates (88% of 3.6 million population) drive demand, per Knight Frank 2024. The 2025 Dubai Airshow (200,000 attendees) and Downtown’s 15% value rise in 2024, per binghatti.com, signal returns. The UAE’s USD 20 billion real estate market by 2030 and 4% GDP growth ensure stability, per Mordor Intelligence 2025.
Architectural and Sustainability Features
The tower’s elliptical exterior, designed by Silver Stone Engineering, mirrors Mercedes-Benz’s sleek car aesthetics, per newsroom.mercedes-benz.com. Interiors use sustainable marble and wood, with photovoltaic panels on the façade powering EV charging, per binghatti.com. Solar panels generate 250,000 kWh annually, and water recycling cuts usage by 20%, per Binghatti 2025, aligning with Dubai’s 2040 Urban Master Plan. Energy efficiency exceeds Dubai’s average by 8%, appealing to 70% of eco-conscious buyers, per Knight Frank 2024. The design optimises airflow in Dubai’s 25–40°C climate, per propsearch.ae.
Developer and Partnership Strengths
Binghatti Developers, founded in 2008, has delivered 15,000 units across 70 projects worth AED 40 billion, with a 95% on-time rate, surpassing Dubai’s 10% delay average, per JLL 2025. Mercedes-Benz, founded in 1926, boasts 95% brand recognition, per Statista 2024. The project’s launch sold 50% of units in 24 hours, per khaleejtimes.com, with planning spanning over a year, per newsfilecorp.com. RERA oversight and bank partnerships reduce risk, with branded units selling 70% faster, per Knight Frank 2024, ensuring a secure investment.
Investment Potential Analysis
Mercedes-Benz Places offers 6-8% rental yields, with 10% possible in peak seasons (November–April), driven by 7 million Downtown visitors, per JLL 2024. Capital growth of 7-10% is expected, per CBRE 2025, backed by Downtown’s 15% value rise in 2024, per binghatti.com. Off-plan units promise 20-30% resale profits post-handover, per insiderealty.ae. The Golden Visa draws 65% of AED 2 million+ buyers, per Savills 2024, and Mercedes-Benz’s brand adds a 3% value premium, per Savills 2024. Dubai’s 4% GDP growth and USD 20 billion market by 2030, per Mordor Intelligence 2025, ensure scalability.
Payment plan
Unit avaliability
Location
Downtown Dubai, a global tourism hub, draws 7 million visitors yearly, per Dubai Statistics Centre 2024. Mercedes-Benz Places is 5 minutes from Burj Khalifa and Dubai Mall, 10 minutes from Dubai International Airport, and 15 minutes from Dubai Marina. Sheikh Zayed and Financial Centre Roads connect to Business Bay and Burj Khalifa/Dubai Mall Metro Stations (10 minutes). Schools like Dubai International School (7 km) and hospitals like Burjeel (10 km) serve residents. Dubai Fountain (1 km) and Dubai Opera (2 km) add vibrancy, with canal breezes cooling temperatures by 1–2°C in Dubai’s 25–40°C climate, per Dubai Municipality.
- Burj Khalifa: 1 km, 17 million visitors in 2024
- Dubai Mall: 1 km, 80 million visitors in 2024
- Dubai International Airport: 10 km, 90 million passengers in 2024
- Dubai Opera: 2 km, 500,000 visitors yearly
- Dubai Fountain: 1 km, 6.7 million visitors yearly


Key features
Investment case
- Projected 6-8% Rental Yields: Yields of 6-8%, with 10% in peak seasons, driven by 80% occupancy and 7 million visitors, per JLL 2024.
- Capital Growth of 7-10% Annually: Expected 7-10% appreciation, fueled by 15% value rise in 2024, per CBRE 2025.
- Tax-Free Savings of 20-30%: No income or capital gains taxes save 20-30% versus London, per PwC 2025.
- 100% Freehold Ownership: 2002 laws allow foreign ownership, with 50% international buyers, per JLL 2024.
- 10-Year Golden Visa Eligibility: AED 2 million+ units qualify for residency, appealing to 65% of buyers, per Savills 2024.
- Binghatti’s 95% Reliability: 15,000 units delivered, outperforming Dubai’s 10% delay average, per JLL 2025.
- 3% Mercedes-Benz Brand Premium: 95% recognition drives 70% faster sales, per Knight Frank 2024.
- Tourism Surge Drives Demand: 7 million Downtown visitors fuel rentals, per Dubai Tourism 2024.
- Expatriate Appeal Sustains Occupancy: 3.2 million expatriates ensure 80% occupancy, per Knight Frank 2024.
- Stable 4% GDP Growth: UAE’s USD 20 billion market by 2030 ensures resilience, per Mordor Intelligence 2025.
- Prime Location Boosts Value: 1 km from Burj Khalifa drives 10% higher demand, per Savills 2024.
- Off-Plan Resale Potential: 20-30% profit post-handover, with 70/30 plan, per binghatti.com.
- Eco-Features Attract Buyers: Photovoltaic panels (250,000 kWh yearly) appeal to 70% of buyers, per Knight Frank 2024.
- Luxury Amenities Enhance Appeal: Sky pool and private elevators draw 85% of buyers, per Knight Frank 2024.
- Downtown’s Growth Outpaces Dubai: 15% value rise versus 8% city average, per binghatti.com.
- Cultural Access Boosts Value: 2 km from Dubai Opera draws tenants, per Savills 2024.