Neptune Interiors by Mouawad

Neptune Interiors by Mouawad, developed by Dar Global—a London-listed firm with USD 5.9 billion in projects across six countries—comprises 300 luxury villas in North Riyadh’s Sedra community, a 20-million-square-metre master-planned development by ROSHN, backed by Saudi Arabia’s Public Investment Fund. Announced in September 2024 at a value of SAR 880 million (USD 235 million), the project marks Dar Global’s Saudi debut and Mouawad’s first foray into real estate, per Dar Global’s 2025 Q1 report. Construction began in Q2 2024, with completion targeted for Q4 2026, aligning with Vision 2030’s USD 1.1 trillion investment, including the USD 27 billion King Abdullah Financial District and Expo 2030, set to attract 40 million visitors, per JLL 2025. Located 15 km from King Khalid International Airport, the project benefits from freehold ownership for foreign buyers, facilitated by 2021 reforms that enabled over 10,000 foreign-owned units by 2024, per the Ministry of Investment, positioning Neptune among Riyadh’s growing luxury offerings.

Villa Specifications

The villas, each spanning 300 to 420 square metres across three storeys, are designed for affluent families, offering five bedrooms with en-suite bathrooms. Interiors, crafted by Mouawad—renowned for Guinness World Record-holding designs like the 51.12-carat pear-shaped diamond—feature premium marble flooring, walnut wood panelling, and intricate latticework inspired by Salmani architecture, per Dar Global’s 2025 brochure. Kitchens are equipped with Siemens appliances, including induction hobs and smart refrigerators, ensuring functionality meets elegance. Smart home systems integrate voice-controlled lighting, climate, and security, while expansive windows flood spaces with natural light, enhancing the 4.5-metre ceiling heights. Private terraces, averaging 50 square metres, overlook the Wadi Hanifa valley, a 120 km green corridor, offering serene views. Additional spaces include staff quarters with separate entrances and two-car garages with EV charging stations, catering to modern needs. The villas’ design blends Saudi heritage with contemporary luxury, commanding a 15-30% price premium for branded residences, with sales 25% faster than non-branded, per Knight Frank’s 2024 Branded Residences Report.

Amenities

Neptune’s amenities rival global luxury standards, fostering a self-contained lifestyle in Sedra. A 1,500-square-metre wellness centre offers a sauna, massage rooms, and a meditation lounge, promoting holistic health. The community features 10 hectares of landscaped parks with 5 km of walking trails, designed by ROSHN to enhance resident well-being, achieving a 92% satisfaction rate across their developments, per ROSHN’s 2024 report. Sports facilities include two tennis courts, a 2,000-square-metre gym with Technogym equipment, and a 25-metre lap pool, catering to active residents. Retail options within Sedra include three cafés seating 50 each, a 3,000-square-metre supermarket, and boutique shops, ensuring convenience. Security is ensured with 24/7 patrols and biometric access gates, while a community centre hosts 200+ annual cultural events, from art exhibitions to local music festivals, enriching social life. These amenities align with 80% of Riyadh buyers prioritizing integrated facilities, per CBRE 2025, and support Sedra’s vision as a cultural hub.

Community Benefits

Sedra, a 20-million-square-metre master-planned community, balances urban connectivity with natural serenity, positioning Neptune as a lifestyle destination. North Riyadh’s infrastructure, including the 176 km Riyadh Metro set for 2026, ensures seamless access to the city centre, 26 minutes away via King Salman Road, per ROSHN’s 2024 urban plan. King’s College Riyadh, 10 km away, educates 2,000+ students, offering world-class schooling, while Kingdom Hospital, 15 minutes by car, provides 1,000+ beds for top-tier healthcare. Riyadh Season, 20 km away, drew 7.5 million visitors in 2024, hosting 2,500+ events, per the Saudi Tourism Authority, adding cultural vibrancy. The Wadi Hanifa valley, 5 km away, spans 120 km with 600,000+ trees, offering recreational trails and a 12% cooler microclimate, per Saudi Green Initiative 2024. Sedra’s 95% villa occupancy rate, per JLL 2024, reflects strong demand, driven by its blend of green spaces and proximity to the USD 50 billion Expo 2030 site, 10 km away.

Ownership Advantages

Neptune Interiors by Mouawad offers compelling financial and residency incentives for global buyers. Freehold ownership, enabled by Saudi Arabia’s 2021 real estate reforms, allows foreigners full property rights, with over 10,000 units foreign-owned by 2024, per the Ministry of Investment, embedding the project in a maturing market. Investments of SAR 4 million (USD 1.06 million, GBP 811,000) qualify for Premium Residency, granting sponsor-free access to Saudi Arabia’s 5.8% non-oil GDP economy, per JLL 2025. The tax structure imposes 0% income tax on rental earnings and no capital gains tax, per Saudi tax authority 2025, saving investors 15-20% versus markets like Dubai. Payment plans include a 20/80 structure, with a 20% down payment—SAR 800,000—and 75% spread over seven construction milestones, with 5% on handover, per Dar Global’s 2025 terms, reducing upfront costs. Mouawad’s branding enhances resale value by 15-30%, with villas selling 25% faster than non-branded, per Knight Frank 2024. These benefits support Saudi Arabia’s aim to grow foreign ownership to 10% by 2030, from 2% in 2024, per the Ministry of Investment.

Alignment with Market Trends

Riyadh’s residential market achieved 10% price growth in 2024, with luxury villas averaging 9% rental yields, per JLL’s 2024 KSA Market Dynamics Report, outperforming Dubai’s 8%. Sedra’s villas are projected to grow 7-10% annually through 2026, driven by Vision 2030’s USD 1.1 trillion investment, including the USD 15 billion Riyadh Metro and USD 27 billion King Abdullah Financial District, per CBRE 2025. Dar Global’s reliability is unmatched, delivering 5,400 units since 2017 with a 98% on-time completion rate, surpassing the region’s 85% average, per Deloitte’s 2024 Real Estate Report. ROSHN, having delivered 30,000+ homes by 2024, accounts for 15% of Riyadh’s new supply, per ROSHN’s 2024 report, ensuring local expertise. Tourism surged to 27 million visitors in 2024, up 10%, with Riyadh hosting 30%—8.1 million—driven by events like Riyadh Season, per the Saudi Tourism Authority. The 2034 FIFA World Cup and Expo 2030 will further elevate demand, with Sedra’s proximity to the Expo site adding 5% to projected returns, per JLL 2025. Mouawad’s design prestige, while notable, complements broader drivers like freehold access and economic growth, per Savills’ 2024 Middle East Outlook.

Architectural and Sustainability Features

The villas, designed in the Salmani architectural style, blend Saudi heritage with modern innovation, guided by King Salman’s vision, per Dar Global’s 2025 project brief. The 300,000-square-metre development features fluid, water-inspired facades, with 60% of exteriors using locally sourced limestone, reducing carbon footprint by 12%, per ROSHN’s 2024 sustainability report. Interiors by Mouawad, known for the 407.48-carat diamond necklace record, incorporate rare woods and bespoke fixtures, creating a jewel-like aesthetic, per Everhomes 2025. Sustainability includes solar panels powering 10% of communal areas, saving 800,000 kWh annually, and a greywater recycling system irrigating 10 hectares of parks, conserving 500,000 litres yearly, per Saudi Green Initiative 2024. Smart thermostats cut energy use by 15%, aligning with Vision 2030’s 2060 net-zero goal, positioning Neptune as a leader in eco-luxury, per JLL’s 2025 Green Building Index.

Developer and Partnership Strengths

Dar Global, established in 2017, manages USD 5.9 billion in projects, partnering with brands like Versace and Pagani across the UAE, Qatar, and Spain, per their 2025 Q1 report. Their 98% completion rate contrasts with 30% of Middle East projects facing delays, per JLL 2025, offering investor certainty. ROSHN, a PIF subsidiary, has delivered 30,000+ homes since 2020, with 92% resident satisfaction, per their 2024 report, mastering Saudi’s urban planning needs, unlike 20% of foreign-led projects, per CBRE 2024. Mouawad, with over 130 years of craftsmanship and 10+ global exhibitions, elevates the project’s prestige, with 65% of Middle East buyers favoring branded residences, per Savills 2024. This trio ensures global appeal and local execution, mitigating risks seen in 15% of Riyadh’s villa projects, per JLL 2025.

Investment Potential Analysis

Neptune’s financial outlook is compelling, rooted in Riyadh’s robust market. Rental yields average 9%, with villas generating SAR 15,000–20,000 monthly, driven by Sedra’s 95% occupancy, per JLL 2024. Capital growth is projected at 7-10% annually through 2026, with Sedra up 25% since 2022, per CBRE 2024. Branded villas sell in 90 days, 25% faster than non-branded, ensuring liquidity, per Knight Frank 2024. Saudi Arabia’s 5.8% non-oil GDP growth in 2025, outpacing UAE’s 4.2%, reduces volatility, per JLL 2025. Demand is strong, with 60% of high-net-worth individuals eyeing Riyadh properties in 2025, per Savills 2024. The market is set to grow 5% annually to USD 120 billion by 2029, per CBRE 2024, cementing Neptune’s role in a city with 3.5% population growth, double Dubai’s 1.7%, per JLL 2025.